Tag - video marketing

The Effectiveness of Using Video on Your Website

Embedding video into your website is one of the most effective, attractive, versatile, and extremely shareable medium you can use to convey your message to your visitors and engage with them. While it is true that the internet has always been primarily text based, with today’s technology that’s fast changing, video is a powerful content marketing you should add to your promotion toolbox. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and [...]

Why Your Business Needs Video Marketing

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

video content marketing

Why Use Videos in Content Marketing?

Cliché as it may sound, still, to see is to believe, even in content marketing. Apart from conveying the message of your brand, you need to convince people that what you are selling is worth their time and money, and the best way to do it is to show them you are the best at what you do. The dramatic change of marketing Let’s take a very quick look at how marketing has changed in the course of time. Before, marketing [...]

video marketing

Four Easy Steps To Prepare Effective Videos For Your Online Marketing Business

Now that you have ‘videos’ as your marketing strategy, what’s next? Many have had videos shown on their websites for quite a while already yet there’s still something lacking. The thing is, having videos on your website ready to click and watch isn’t enough. That doesn’t spell success, so to speak. You have to know the appropriate approach to put your videos into good use. The rule is simple – don’t just create a video, make effective videos for your [...]