Tag - seo

SEO Ranks Local Businesses in Singapore

Let’s talk about reality here. In today’s digital age, many people have stopped reading newspaper and started browsing the internet to get any information they need. That’s why even small businesses need to have a presence over the Internet. Truth is, 4.59 million people is accessing the Internet. This could mean that almost everyone these days search for local businesses online before purchasing a product or service. With all the businesses in Singapore that dominates the search engine results, they [...]

Benefits of Choosing the Best SEO Company in Singapore

If you own a business in Singapore and run a website, one of the best ways to reach out to a number of clients and gain the exposure your website needs is by ranking high in search results. To rank high, you have then to choose the best SEO company in Singapore. As you may already know, search engine optimization has become an important part of your marketing strategies. Search engine optimization (SEO) is the practice of increasing the quantity [...]

The Importance of Website Maintenance

A website represents as the physical storefront of a company online and it is important to project the best image of your company through a well-maintained website. As the digital world is continuously evolving, the competition is also growing. That means you must have to keep up and compete excellently in the digital market through your website. However, simply having a website isn’t really enough. Once a website is up and running, it often needs to be well-maintained. If your [...]

The Importance of Mobile Optimized Website

In 2016, it was predicted that mobile and tablet internet usage exceeds desktop for the first time worldwide. This didn’t come as a huge surprise because, as far back as 2015, Google officially confirmed that more Google searches take place on mobile devices than on computers. What is a Mobile-Optimized Website? Generally speaking, a mobile-optimized website is a site that is designed to reformat itself completely for different devices, such as iPhone or Android smartphones, or intermediate sized tablets. With new devices [...]

How to Get Your Website on the First Page of Google

One of the most common questions that business people do ask about their website is “Why is my website not showing up on the first page of Google?” Undeniably, everybody desires to show up on the first page of Google, but the truth is, everybody can’t be first.  Almost every business in the world has a website these days, and that means ranking on the first page of Google is not as easy as you think. Google updates its search algorithm regularly [...]

Local SEO

Optimized Google My Business is Key for Local Businesses

Google My Business also known as Google Places offers businesses a new way to organize and present their brands and locations on Google Search and Google Maps. It helps businesses to connect directly with their customers, whether they’re looking on Search, Maps or Google+. For local businesses, creating an optimized Google My Business Profile and appearing on a Google map is key, especially on mobile, as it gives the user immediate access to all the information they need - all [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

importance-customer-reviews-online-marketing

The Importance of Customer Reviews for Online Marketing

You might have come across a typical online review if you have ever tried buying something online. Undoubtedly, online reviews can be important for your online marketing campaign, but does the quantity or quality of the reviews you receive can really make or break a sale and have a big impact on your company’s overall success? Online Reviews Influence Customer Behavior These online reviews from different online customers for a certain product or service produce an impact to your brand and with [...]

difference-between-seo-and-sem

The Difference Between SEO and SEM

In marketing your business online, you surely have come across the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Most small businesses owners know a little something about these two terms. Indeed, marketing has evolved as well as the language we use as marketers. Similar to some clients, we as marketers are perhaps confused at times on what certain terms and acronyms mean. SEO and SEM are example of these terms and acronyms. Some often used them interchangeably without [...]

the-impact-of-seo-to-sme

The Impact of Search Engine Optimization to SMEs

While it is true that small and medium businesses will always have a shark competitor when it comes to using Search Engine Optimization (SEO) to promote their products/services, it is also true that today’s businesses whether it is small or medium size cannot disregard the usefulness of having their site optimized. Though there are so many advertising approaches for SMEs in Singapore can use, SEO is the most inexpensive and the most cost effective online advertising strategy. There are various [...]