Tag - Google

Mobile Speed Update: Google’s Latest Search Ranking Factor

Nowadays, almost everyone is using mobile devices to access the internet and search in Google. Thus, the number of mobile searches is blowing up. Recently, Google has confirmed a new ranking algorithm targeting mobile search called “Speed Update” which indicates that owners should improve their websites in order to rank well on Google and will down rank very slow websites with a small percentage of queries under certain conditions. Page speed has always been a quality indicator for Google regarding user's experience. Under [...]

The Advantages of Google 360 Virtual Tour for Your Business

Raise your business with the help of Google 360 Virtual Tour: Google 360 Virtual Tour now goes beyond a tool for the residential real estate industry. There are other areas that can be benefited with virtual tour marketing as it facilitates the marketing function of business ventures via its features which enables local businesses better reach their target customers by making a 360-virtual tour of their premises and featuring it on the search engine. Google 360 Virtual Tours showcase all [...]

Why Your Business Needs Video Marketing

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

Google’s new feature – “Book an appointment” for Salon and Spa

Google is always committed to provide the best for all customers need. Now, Google has again proven why it is the most preferred search engine. The "Book Button" feature has already been rolled out for wellness and fitness classes, and previously, Google made things a lot easier by adding a new great addition to its Reserve with Google feature allowing you to book salon and spa appointments right from Google Maps and Search. This means you can book an appointment without [...]

5 Signs You Might Need to Redesign Your Website

Your website represents your business as it serves as the storefront of your company on the web and it is important to project the best image of your business through a well-built website. An effective website is something that when implemented properly, can have a major effect on your marketing efforts, and the overall success of your company. Check out these 5 signs to examine if it's time for you to have your website redesigned. Not Responsive or Mobile-friendly Having a responsive [...]

How to Get Your Website on the First Page of Google

One of the most common questions that business people do ask about their website is “Why is my website not showing up on the first page of Google?” Undeniably, everybody desires to show up on the first page of Google, but the truth is, everybody can’t be first.  Almost every business in the world has a website these days, and that means ranking on the first page of Google is not as easy as you think. Google updates its search algorithm regularly [...]

Local SEO

Optimized Google My Business is Key for Local Businesses

Google My Business also known as Google Places offers businesses a new way to organize and present their brands and locations on Google Search and Google Maps. It helps businesses to connect directly with their customers, whether they’re looking on Search, Maps or Google+. For local businesses, creating an optimized Google My Business Profile and appearing on a Google map is key, especially on mobile, as it gives the user immediate access to all the information they need - all [...]

Google Business

Importance of Google Business View in SMEs

In line with the rise of the age of the Internet and its increasingly large influence on the diverse world of business, promotion and propagation of an enterprise’s name has taken on new forms and has reached new heights. One commercial scheme that is a testament to this is what is called the Google Business View that started out since 2010 when Google came to a retailer named Oh Nuts to take pictures for a new Google Maps product [...]