Tag - digital business

What is a Google Business View shoot ?

Google is the first point of contact of a customer and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how one business compares to another, we Google to find out about other people’s experiences. Google Street View is a great tool, allowing users to go inside virtually anywhere.It goes one [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

The Impact of SMEs to the Digital Economy in Singapore

The digital economy is rapidly growing worldwide. It is the most important factor towards innovation, productivity, competitiveness and economic growth. It also provides a huge potential for SMEs in Singapore. In fact, the position of Singapore in the digital economy is undoubtedly advanced and competitive. The country is seen as benefiting the most from the investments it has made into technological innovations, according to a report by the World Economic Forum (WEF). Technological innovations as one of the effect of [...]

Digital Marketing

8 Reasons Why You Should Hire a Digital Marketing Agency

Today, almost everyone is on the internet. Thus, most businesses, regardless of the size, recognize the need for an effective digital marketing strategy. This 2016, 87% of small and medium sized enterprises said that they expect to spend as much, or more, on their online advertising as they did in 2015. SMEs now recognizes the importance of spending digital advertising which remains open and fragmented representing opportunities for smaller businesses and brands unlike traditional advertising. Having said that, it is now vital to [...]

online business

Digital Marketing Shapes SMEs’ Success

Reality has it that technology has done so much good to all businesses including the small and medium-sized enterprises. Indeed, with technology’s power to almost do everything for us, the sky is the limit. This is definitely the reason why more companies have considered technology as their bread and butter, second to customer service. Companies have utilized technology to upscale their business on a grander scale. With technology, companies have reached more consumers and customers from all walks of life [...]