Why Responsive Web Design Is Important For Your Website


Why Responsive Web Design Is Important For Your Website

Maybe right now you’re reading this on a laptop or maybe you’re at your desktop or more likely you’re using a smartphone or tablet. Unquestionably, Responsive Web Design is very significant for today’s web design point of view. In today’s modern world, by means of smartphones and tablets to access website is rapidly increasing, so does the importance of mobile-friendly websites.

Smartphones and tablets have changed the approach toward design and user experience. Hence, through all the major mobile platforms, it is very important that your website should be accessed easily. When you have a responsive website for your business, you would be able to reach a larger audience.

A solid online presence is a great way to display the significant aspects of your business to increase the success of a marketing strategy. In order to meet the needs of the market in today’s digital age, having a website that works on any device, regardless of screen size is inevitability.

Developing a responsive web design is the means to attain this. Nevertheless, why is responsive design so significant for your website? Before we understand that, we must first understand what Responsive Web Design is.

What is Responsive Web Design?

Responsive web design (RWD) comprises of a collection of refined techniques which allows your website to become accustomed to any screen size rendering the content in without difficulty yet readable and navigable form — ease of reading and navigation with a least possible of re-sizing, panning, and scrolling — through a large scope of devices (from desktop computer monitors to mobile phones or tablets).

Why is Responsive Design important for websites?

Time & Money

Instead of maintaining multiple websites, responsive design lets you keep everything up to date in one place. Why waste funds maintaining multiple SEO campaigns? It makes sense to merge everything into a single adaptive site. That saves time and money. And, the savings can be substantial.

Responsive web design increases SEO efforts by having all your visitors bound for to a single site no matter what they desire to use as a device.

Easier to Manage

In the event that you have separate desktop and versatile destinations, you must run separate SEO campaigns for each. Wouldn’t it just be simpler to manage only one website and one SEO campaign? If you have one website conducive to both audiences rather than having one website specifically for desktop computer users and one for mobile device users, that would make not just your customers contented, but as well as your team including everyone from content marketing managers to developers.

More significantly since you only have one site, responsive design is more cost effective as well.

User experience

Websites are fundamentally an instrument for sharing content.  A user-friendly site makes it stress-free for visitors to find, captivate, and share on this content. Beyond that, responsive design places an emphasis on designing for the user – and with user experience being a huge ranking factor; it makes sense that Google is encouraging developers to embrace RWD.

Design-wise, your website will be mediated on the quality of the user’s experience. You completely need to have responsive design worked in for your site to be usable on smartphones. In the long run, refining usability of your website is the driving intent behind Google’s requirements for mobile search. Without using up data bandwidth, websites load and update speedily.

Website content is easy to understand and website navigation is easy to figure wherein users don’t have the need to zoom in and out or scroll up and down the page to find the links or to be able to read the articles. Google’s requirements for the mobile web should be clickable, legible, and fast to make it more accessible for the users.

Recommended By Google

Google is a really big deal; we as a whole know that. With 67% search market share, search marketers listen when Google talks. Responsive web design is its prescribed mobile setup, and even goes so far as to suggest to responsive web design as the business best practice, states by Google.

Responsive design websites have one URL and the same HTML, paying little heed to device, which makes it less demanding and more effective for Google to slither, file, and sort out content. Balance this with a different mobile site which has an alternate URL and distinctive HTML than its desktop partner, forcing Google to guide and list numerous forms of the same site.

Also, Google lean towards responsive website design since content that lives on one site and one URL is much push free for users to share, connect with, and link to than content that lives on a different mobile site. Visitors who are browsing a site by means of their smartphone or tablet, they ought to have the capacity to view the majority of its content as effortlessly as desktop users.

Let us say you notice something on a site whilst scanning on your computer, and need to send it to a companion who will see it on their smartphone. In the event that the site is responsive, and has been outlined well, the content will work pretty much too on their screen as on yours. This makes a not exactly ideal user-experience and in light of the huge accentuation; Google is presently captivating on user-experience as a positioning element, this is basic to consider with respect to SEO.

Toward the end it is your choice, whether you take it or not.


Photo: Pixabay

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