Tag - digital marketing

Why Quality Content Matters for your Website

We’ve all heard the buzz. "Content is king," they say. But what is content in marketing? Content is ultimately what every user is searching for in every search engine especially in Google to find the best answers to their questions, as quickly as possible. Content may be blogs, images, videos, articles, infographics, videos, everything you may find in the Web are content, and the more of it your website have, the bigger your percentage of the Google pie will [...]

The Competitive Advantage of E-Commerce for SMEs in Hong Kong

Hong Kong is known as a regional trading and services hub where commercial activities take place every day and night, serving both local and international companies. These commercial activities are supported by Hong Kong's excellent telecommunications and information technology infrastructure. According to a report, Hong Kong offers a promising environment for the development of Internet and electronic commerce. The world is moving rapidly into the digital realm each and every day, and e-commerce has become more important than ever of [...]

Digital Marketing: A Huge Opportunity for Businesses in Hong Kong

In Hong Kong, the Information and Communication Technology or ICT and the new medias are the latest avenues for digital marketing. The huge growth of the internet and mobile economy in the region especially in Hong Kong has led to the gush of demands for digital advertisements and marketing. Geographically, Hong Kong is the perfect hub and a way in to tap the huge success of digital marketing and advertising in the Asia Pacific and China. It is also one of the most [...]

Why Your Business Needs Video Marketing

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

Increasing Brand Awareness Through Digital Channels

In today’s competitive market, online presence means a lot for your company’s brand awareness. Remember, no matter how splendid your products and services are, it is rendered absolutely useless if people have no idea you exist because you don’t have presence online. This is exactly the reason why brand awareness is the essential first step and the key to any successful marketing strategy. Your ultimate aim, after all, is to build substantial brand awareness in our increasingly digital culture in [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

The Impact of SMEs to the Digital Economy in Singapore

The digital economy is rapidly growing worldwide. It is the most important factor towards innovation, productivity, competitiveness and economic growth. It also provides a huge potential for SMEs in Singapore. In fact, the position of Singapore in the digital economy is undoubtedly advanced and competitive. The country is seen as benefiting the most from the investments it has made into technological innovations, according to a report by the World Economic Forum (WEF). Technological innovations as one of the effect of [...]

facebook-marketing

Facebook Marketing Advantages for Your Business

Facebook is known to be the biggest social media network worldwide with more than 1.71 billion monthly active users. Thus, online marketers can’t ignore the many potentials that Facebook can offer to any business. In fact, many local businesses have now created their Facebook business page to build an online presence across the Web. Facebook is considered as the same to owning a website, it’s just that there are some specific benefits that only Facebook can provide. Below are the advantages of [...]

Digital Marketing

8 Reasons Why You Should Hire a Digital Marketing Agency

Today, almost everyone is on the internet. Thus, most businesses, regardless of the size, recognize the need for an effective digital marketing strategy. This 2016, 87% of small and medium sized enterprises said that they expect to spend as much, or more, on their online advertising as they did in 2015. SMEs now recognizes the importance of spending digital advertising which remains open and fragmented representing opportunities for smaller businesses and brands unlike traditional advertising. Having said that, it is now vital to [...]