Tag - Business

Why Quality Content Matters for your Website

We’ve all heard the buzz. "Content is king," they say. But what is content in marketing? Content is ultimately what every user is searching for in every search engine especially in Google to find the best answers to their questions, as quickly as possible. Content may be blogs, images, videos, articles, infographics, videos, everything you may find in the Web are content, and the more of it your website have, the bigger your percentage of the Google pie will [...]

The Importance of Mobile Optimized Website

In 2016, it was predicted that mobile and tablet internet usage exceeds desktop for the first time worldwide. This didn’t come as a huge surprise because, as far back as 2015, Google officially confirmed that more Google searches take place on mobile devices than on computers. What is a Mobile-Optimized Website? Generally speaking, a mobile-optimized website is a site that is designed to reformat itself completely for different devices, such as iPhone or Android smartphones, or intermediate sized tablets. With new devices [...]

The Competitive Advantage of E-Commerce for SMEs in Hong Kong

Hong Kong is known as a regional trading and services hub where commercial activities take place every day and night, serving both local and international companies. These commercial activities are supported by Hong Kong's excellent telecommunications and information technology infrastructure. According to a report, Hong Kong offers a promising environment for the development of Internet and electronic commerce. The world is moving rapidly into the digital realm each and every day, and e-commerce has become more important than ever of [...]

Why Spa and Salon in Singapore Need a Website

In this digital age, almost everyone is using the web not just to communicate with their friends, families and loved one but to search for products, services and information. Thus, having a great website is now a necessity for a business, big or small – spa and salon are one of them. Singapore has 5.8 million population and at present, Singapore has the highest internet penetration in the entire South East Asia region. It is no doubt that your next clients are likely using the internet [...]

Google’s new feature – “Book an appointment” for Salon and Spa

Google is always committed to provide the best for all customers need. Now, Google has again proven why it is the most preferred search engine. The "Book Button" feature has already been rolled out for wellness and fitness classes, and previously, Google made things a lot easier by adding a new great addition to its Reserve with Google feature allowing you to book salon and spa appointments right from Google Maps and Search. This means you can book an appointment without [...]

Google Business

Importance of Google Business View in SMEs

In line with the rise of the age of the Internet and its increasingly large influence on the diverse world of business, promotion and propagation of an enterprise’s name has taken on new forms and has reached new heights. One commercial scheme that is a testament to this is what is called the Google Business View that started out since 2010 when Google came to a retailer named Oh Nuts to take pictures for a new Google Maps product [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

The Impact of SMEs to the Digital Economy in Singapore

The digital economy is rapidly growing worldwide. It is the most important factor towards innovation, productivity, competitiveness and economic growth. It also provides a huge potential for SMEs in Singapore. In fact, the position of Singapore in the digital economy is undoubtedly advanced and competitive. The country is seen as benefiting the most from the investments it has made into technological innovations, according to a report by the World Economic Forum (WEF). Technological innovations as one of the effect of [...]

facebook-marketing

Facebook Marketing Advantages for Your Business

Facebook is known to be the biggest social media network worldwide with more than 1.71 billion monthly active users. Thus, online marketers can’t ignore the many potentials that Facebook can offer to any business. In fact, many local businesses have now created their Facebook business page to build an online presence across the Web. Facebook is considered as the same to owning a website, it’s just that there are some specific benefits that only Facebook can provide. Below are the advantages of [...]