Blog

Why Quality Content Matters for your Website

We’ve all heard the buzz. "Content is king," they say. But what is content in marketing? Content is ultimately what every user is searching for in every search engine especially in Google to find the best answers to their questions, as quickly as possible. Content may be blogs, images, videos, articles, infographics, videos, everything you may find in the Web are content, and the more of it your website have, the bigger your percentage of the Google pie will [...]

Salesforce CRM Tools and Managed IT Support for a Small Business Unit

Choosing an IT company, especially for supporting small businesses, is an admittedly daunting task as a lot of factors have to be considered by the services while making a choice. A good company not only features high-class professionalism and top-notch services but should also offer on time and within budget services as per the requirements of the clients. Good IT companies are always enthusiastic and confident to grab the opportunities to work with new clients. They intend to build [...]

The Rise of Instagram for Businesses

Instagram is one of the Facebook’s apps that turned into a platform that gains over a billion users. Facebook is now more than just about messaging and staying in touch, Facebook as the biggest social networking site is making a habit of launching new apps that soon turn into platforms. Hot on the heels of Facebook itself, Facebook Messenger and WhatsApp, their primary photo-sharing app – Instagram. Besides its photo-sharing feature where users can share photos and use hashtags to [...]

The Advantages of Google 360 Virtual Tour for Your Business

Raise your business with the help of Google 360 Virtual Tour: Google 360 Virtual Tour now goes beyond a tool for the residential real estate industry. There are other areas that can be benefited with virtual tour marketing as it facilitates the marketing function of business ventures via its features which enables local businesses better reach their target customers by making a 360-virtual tour of their premises and featuring it on the search engine. Google 360 Virtual Tours showcase all [...]

The Importance of Website Maintenance

A website represents as the physical storefront of a company online and it is important to project the best image of your company through a well-maintained website. As the digital world is continuously evolving, the competition is also growing. That means you must have to keep up and compete excellently in the digital market through your website. However, simply having a website isn’t really enough. Once a website is up and running, it often needs to be well-maintained. If your [...]

The Importance of Mobile Optimized Website

In 2016, it was predicted that mobile and tablet internet usage exceeds desktop for the first time worldwide. This didn’t come as a huge surprise because, as far back as 2015, Google officially confirmed that more Google searches take place on mobile devices than on computers. What is a Mobile-Optimized Website? Generally speaking, a mobile-optimized website is a site that is designed to reformat itself completely for different devices, such as iPhone or Android smartphones, or intermediate sized tablets. With new devices [...]

The Competitive Advantage of E-Commerce for SMEs in Hong Kong

Hong Kong is known as a regional trading and services hub where commercial activities take place every day and night, serving both local and international companies. These commercial activities are supported by Hong Kong's excellent telecommunications and information technology infrastructure. According to a report, Hong Kong offers a promising environment for the development of Internet and electronic commerce. The world is moving rapidly into the digital realm each and every day, and e-commerce has become more important than ever of [...]

Digital Marketing: A Huge Opportunity for Businesses in Hong Kong

In Hong Kong, the Information and Communication Technology or ICT and the new medias are the latest avenues for digital marketing. The huge growth of the internet and mobile economy in the region especially in Hong Kong has led to the gush of demands for digital advertisements and marketing. Geographically, Hong Kong is the perfect hub and a way in to tap the huge success of digital marketing and advertising in the Asia Pacific and China. It is also one of the most [...]

Why Spa and Salon in Singapore Need a Website

In this digital age, almost everyone is using the web not just to communicate with their friends, families and loved one but to search for products, services and information. Thus, having a great website is now a necessity for a business, big or small – spa and salon are one of them. Singapore has 5.8 million population and at present, Singapore has the highest internet penetration in the entire South East Asia region. It is no doubt that your next clients are likely using the internet [...]

Why Your Business Needs Video Marketing

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]